A TIMELESS EXPERIENCE: CARTIER AT ART BASEL MIAMI / by Eric Monteiro

Updated: March 7, 2024

This December, the Miami Design District became the canvas for Cartier's remarkable "Time Unlimited" exhibition during Art Basel Miami Beach 2023. Before its North American debut in Miami, the exhibition graced cities like Seoul and Hong Kong, captivating audiences with an immersive experience​​.

"Time Unlimited" unfolded across four themed areas. The "Watchmaker of Shapes" celebrated Cartier's innovative designs, while "Pioneering Spirit" took visitors on a historical journey. "Culture of Design" offered an intimate view of Cartier's signature pieces, and "Technique Serves Beauty" presented a video-paneled tunnel, giving insights into Cartier’s detailed craftsmanship​​.

About the Cartier Exhibit

Walter Bolognino, President and CEO of Cartier North America, expressed that the exhibition embodied Cartier's blend of beauty and technical expertise, reflecting the brand's rich heritage​​. Adding to the immersive experience, the "Time Project," a series of films featuring Jake Gyllenhaal, depicted various aspects of time, from dreaming to focusing​​.

Los Angeles-based design studio Perron-Roettinger meticulously crafted the settings, ensuring that each element resonated with the essence of Cartier's designs. Studio co-founder Willo Perron emphasized that every aspect of the exhibition was inspired by the forms and materiality of the watches​​. Read on with Thierry Isambert.

We were honored to cater for this unique event. Aligning with the artistic and historical significance of the exhibition, our team ensured that our service and offerings complemented the elegance of the evening. While Cartier's timepieces told stories of innovation and legacy, our culinary creations aimed to add a sensory layer to this narrative, enhancing the overall experience for the guests.

"Time Unlimited" was not just an exhibition; it was a celebration of art, history, and innovation, elegantly presented at 45 NE 41st Street in Miami from December 7 to 22, 2023​​.