Thierry Isambert Catering and Event Design was chosen to participate in a stunning event for Lincoln Luxury Black Label cars and Condé Nast’s iconic brands: Bon Appetit, Architectural Digest, VOGUE and Vanity Fair. Condé Nast’s new in-house Ad Studio, 23 stories, developed a print, digital and experiential campaign to bring the new car to life for consumers.
Images by Wit & Delight
23 Stories wrote: “To help woo demanding luxury consumers in pivotal markets for the automaker, invitation-only parties were held in key markets (Los Angeles, Dallas, Miami, and New York City) featuring food by top-tier caterers and of-the-moment entertainment.”
The project involved Condé Nast/23 Stories bringing “Home-NYC Design” on board to decorate luxury homes in the 4 key markets, using the colors and trims of the Black Label vehicles in their interior design.
A luxurious 6 bedroom home in North Bay Village, Miami Beach, was transformed, with every decorative detail reflecting or using the materials found in each of Lincoln Black Label’s four themed vehicles: Indulgence, Center Stage, Oasis and Modern Heritage.
The Kitchen – INDULGENCE
The interior of Lincoln Black Label’s Indulgence vehicles feature Venetian Leather, Premium Alcantara and Rich Woods. Lincoln.com says: “Indulgence for Lincoln MKX envelops you in a chocolate paradise. Truffle and Ganache leathers work seamlessly together to create an environment to please any palate.”
We presented a sumptuous display of dark chocolate and cheese, with a variety of gourmet breads and crackers. There was an abundance of decadent chocolate truffles, mini ganache s’more tarts, Chocolate trio Pyramids and cascading grapes all show cased on a dark wood table, with caramel, coffee and chocolate accents.
The Patio – OASIS
Lincoln describes their Oasis interior as “Characterized by a harmonious, subtle, two-tone interior in soothing shades of cream and tan, this theme encourages serenity and peace of mind.”
As part of the Oasis theme, guests enjoyed Grilled Shrimp with Tamarind on a Sugar Cane Spear; delectable bite sized creations of Seared Tuna on Wonton with Mango Salsa; Summer Rolls with Asian Sweet and Sour dipping sauce, and Tofu Edamame Wasabi-Filled Cucumber Cups.
The Living Room – MODERN HERITAGE
Lincoln Black Label’s Modern heritage interiors reflect a “clean, modern aesthetic,” and the living room reflected mid-century modern with contemporary art.
Amongst other delectable delights, our staff served Lollipop Shrimp with a Yucca Crust and Guava Barbecue Sauce, Serrano Ham with Melted Manchego on Yucca Chips and the crowd pleasing Key Lime Sable.
The Media Room – CENTER STAGE
Lincoln describes the interiors of their Center Stage vehicles as the “…perfect theme for those with a flair for the dramatic. Onlookers will be envious of a Jet Black leather interior accented by Foxfire Red Alcantara.”
The bold media room featured custom furniture pieces made from black laser cut leather and red accents.
Our Petit Filet Mignon and Sun Dried Tomato Brioche with Bearnaise Sauce was a big hit, along with, amongst other things, Cheese & Manchego Empanaditas and Goat Cheese parcels with Crushed Macademia Nuts topped with Aged Balsamic Syrup.